We have been following your profile on [insert social media platform] and love your posts on [insert topic]. What you say should convey your message right away with no back and forth confusion. It's all about nurturing a long-term relationship with them and getting them to trust your brand. – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. This is crucial, as using the wrong influencers can do more harm than good. A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board. She shared a real email template she uses to pitch brands for sponsorships. Need help connecting with the right influencers for your brand? Here’s an example of a great email template. [Insert another sentence about their feed that adds a human element]. Make sure that the influencers you work with actually have influence in your industry and their brand matches your brand’s values. Offer them something for free to try out or test. You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. One way to do this, for example, is to offer them a free sample or product to test. Provides value. Here’s another recent publicity stunt disguised as a wedding. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. What compensation or reward can you offer them? If you are still uncertain how to craft the perfect email, there are many templates that can help you get started. Research conducted by TapInfluence and Nielsen Catalina Solutions showed that the ROI from influencer marketing is 11X bigger than traditional approaches. My name is July from [name] company, and I am the marketing manager. The rules to win would be simple, [insert giveaway rules]. Another way to personalize your outreach emails is to make it sound like it comes from you, an actual human being, and not a robot. Likewise, you might want to use a. , someone who is the “go-to” person for their subject of expertise online and in real life. Template 6 (BONUS) : Pitching to Brands as an Influencer. Affiliate programs are one of the ways most influencers seek to ‘collaborate’ with businesses and companies anyway, and in this way both sides of the party are promised continuous benefits and no expectations. As discussed above, it can be a good idea to lead your email with what your influencer could get in return for them giving you some exposure. What’s the point of writing an excellent email body if the influencer isn’t … This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Since you are also [insert a reference to a topic they post about], we’d love to talk more in depth with you about our brand and how we see you being a part of it. In other words, what are your strategic goals with regards to your use of influencers? Influencer pitch templates There's no set way to begin pitching brands but if you can come up with creative ways to connect with them you stand a great chance. Introduction Instagram influencer outreach templates introduce your … If the fit between your business and the identified influencer is truly right, your relationship will benefit both parties. Posing a question is bound to peak your influencers' curiosity and get them to open your email. If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. What information can you give them that will make them trust you enough to work with you? Builds familiarity with your prospect. “Dear [NAME OF INFLUENCER], ... to consider reaching out and sending their products to those closest in the target influencer's network. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. And you can damage your brand and reputation working with the wrong influencer. 67%. We are among the top organic brands in [country]. Craft your email so that it’s about helping them stay ahead of the curve with early access to your new product/service before it goes public. A poorly skilled influencer is a common reason why campaigns fail. Remember: These outreach email templates are just that – templates. 2. 4. deals made. 3. Let me know if you are interested and I will send more details! The website has a collection of 100+ predesigned templates that you can use to send different types of emails. Cancel reply. Reaching out to an influencer begins with an email. This will boost your brand's credibility. Research conducted by, TapInfluence and Nielsen Catalina Solutions. and an experienced influencer, here’s how to write persuasive pitches that hopefully land you some work, and don’t leave you vulnerable to critisism. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! – Offer them a discount on your product or services. Since [insert what they are passionate about or what they like to post about that coincides with your brand], I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! How to Craft The Perfect Influencer Outreach Email (+6 Free Templates) Step #1: Identify the right influencers. I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. -Kristen. The fact is, most people will not respond to your email. In fact, ExpertVoice found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. Pro tips & templates to improve your response rate. The team and I loved your post about [insert description of related post]. Gigi Kovach is a part-time influencer with 13,500 Instagram followers. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. It's short, direct and to the point and indicates that you are willing to give something before getting something from the relationship. Think of these questions when drafting your email. Don't be fake about this, influencers can spot it a mile away. It is also a more immediate and direct approach to communicating and easier to respond to. Here’s an example from Search Engine Journal: There's nothing more flattering than knowing that a reputable brand has featured you in their marketing content. No one wants to buy from or even read an email from someone who wants to sell them something they didn't ask for. -[insert your name here]. You’ll send influencers your product and ask them to write a review. 12. targeted influencers emailed. The charm effects can be added to the email with the help of a powerful email building tool – drag & drop builder. We love your [insert topic] content and think you’d enjoy our [insert company name and products]. Send a follow-up email. Take the time to look through content posted by potential influencers on their blogs and social channels. 1) Sponsored content email template Sponsored content is one of the most common forms of influencer marketing. ... Influencer Outreach Email Template Ideas Gifting for Review or Mention. Don't overthink it. Do you like their content? Leave a Comment. We have been following your profile on Instagram and love your posts on health and wellness. We’d love to send some your way so you can give it a try and share with your audience! We would like to invite you to become a brand ambassador for our company! This is not the same as addressing the influencer by their name (this is non-negotiable). their sphere of influence. Commission – Influencers that keep giving you exposure that leads to bigger sales, could be worth setting up with a commission if your budget allows it. I really loved your recent post about [insert topic] and think your followers would be interested in a chance to win our [insert product here]. Write a strong subject line. Personalize your email. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! And what about you? Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. For instance, an Instagram influencer was censured for organizing a wedding which was, in actuality, devised solely for the purpose of pitching her pitch deck to brands in exchange for free accommodation, products, and services. Not to mention your dog, Waffles, is sooo cute! Like Robert B. Cialdini wrote in his book: “We like people … Earn a $10 Starbucks Voucher for 5min of your time. Everyone's time is limited and by sending a short and to-the-point email you are indicating to the receiver that you know their time is valuable and you do not want to waste it. If you’re interested, I’d love to chat more with you about the details! hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); My name is [insert name here] and I work for [insert company name]. You will have to check the percentage of followers who regularly like, comment, and share an influencer’s content. In the world of digital marketing, the value of real influence is increasingly being recognised. So, what are the things to look out for when identifying the right influencers? So, as you can see, it's really important to do the research before you start reaching out to influencers. If you’re interested, please email me at kristen@flexupyourlife.com. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. Here are 5 templates you could use when reaching out to influencers. Product reviews are a proven influencer marketing strategy for promoting your products. Having in place a good social media listening strategy for your business will help you with this. If an influencer has a business profile, they will … How to Write the Perfect Influencer Outreach Email Template Statistics say that the ROI from influencer marketing is 11X bigger than ROI from traditional marketing. Keep it short and simple. When it comes to Instagram DMs, you can be more casual with them. That is the real measure of their influence. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. Easy, right? Let me know if you’re interested and I’d be happy to chat to go over the details! 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