Brands need help with creating and establishing these authentic consumer connections, and that’s where micro-influencers come in. The bloggers also offered a collective giveaway for a chance to win product of their own. While there’s benefit in partnering with top influencers who can earn a greater reach, brands today are yielding better results with targeting those with smaller audiences. They tell you for each potential influencer: When a brand asks Goat to set up an influencer campaign for them, Goat begins by pinpointing the client's online community. One of their recent campaigns was for Alize. As a result, Chris developed Social Work with Rohan Midha, as a way to match genuine influencers up with brands looking for influencer promotion. In working with these micro-influencers, Home Depot was able to collect genuine content of home improvement projects that they could then use to grow their own fanbase on their blog and social channels. These include sports, lifestyle, gaming, entertainment, fashion, beauty, food and tech. Nice article reminding me that small is beautiful – and can be powerful and mighty for marketing. This was the world's first tech-driven A&R tool. They know that these influencers will understand the market. You are here: To date, they have worked on over 1,200 campaigns and used 30,000 influencers. They do not represent any influencers directly, therefore they select influencers for each campaign based on the brands needs and campaign goals rather than obligation to channels. Their influencer marketing work includes finding influencers, talent alignment, media partnerships and licensing. The aim was to raise the overall DRÂRE Clothing brand awareness among young people aged 16-25 in London. Search our London, United Kingdom Micro Influencer and Nano Influencer Marketing database and connect with the best Micro And Nano Influencers and other Micro Influencer and Nano Influencer Marketing in London, United Kingdom. How I found brands that collaborate with micro influencers Social Wage provides promotional tasks from brands personalised for each social media influencer. They provide a single access point for brands to communicate with influencers who can spread brand messages. Each category includes a selection of celebrity, macro and micro influencers, to give you ideas depending on the campaign you’re running. PMYB aims to target and find the most suitable influencer to spread your brand’s message. The results were then revealed on the company blog through a series of DIY tutorials, before and after room reveals, and style tips posts. While there is no official definition or number of followers that makes someone a micro-influencer, they tend to have a following of 1,000– 100,000. We are specialists in data-driven performance marketing and guarantee results on every campaign. The team has had a key role in pioneering early branded content for the UK urban scene. Reporting – Kairos provides clients with a detailed presentation showcasing precisely what they have achieved, highlighting the success of the campaign and the benefit to the brand. They work with more than 5,000 global and influencers across a wide range of social media platforms - YouTube, Facebook, Instagram, Snapchat, Vine and Twitter. Ginny’s, the housewares brand that offers product on credit, challenged micro-influencers to use a variety of kitchen appliances to create surprising recipes for fans to recreate. They are even prepared to go offline in some of their promotions and list flash mobs among their experiential/viral services. When an influencer agrees to take part, Goat sets up the campaign. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. Instrumental built social API tracking capabilities, talent filters and machine learning to identify growth potential. They split their entire influencer network into: This means that they can help their clients in many ways. No matter the size of your brand, cost always comes into play when choosing which influencer you want to work … They focus on analytics to ensure that their clients’ audiences are targeted, excited, and converted. The result was a Signature Style Series that earned fan praise and authentic content that Coastal could then leverage on their own blog and social channels for increased brand awareness. They believe that the best and most effective influencers are those who receive high Chromo-Factor scores. 11 food bloggers answered the challenge with carefully crafting unique recipes using appliances in a uncommon way, such as making brownies from a crockpot. While influencers with millions of followers, sometimes called macro-influencers, have large audiences, they may lack the engagement rates of micro-influencers In fact, data suggests that when it comes to influencers, bigger isn't always better. They consider themselves a completely neutral influencer agency. Kairos Media acts as a global full-service digital communications agency, with offices in both London and Hollywood. 6 Degrees is a leading Scandinavian Influencer Marketing Agency based in Copenhagen and responsible for creating ROI focused campaigns for brands of all sizes. This ensures that they can meet the needs of every potential client, no matter their budget, location or niche. The brand was one of the first brands that mastered influencer programs, so there’s no wonder Sigma Beauty has years of experience working with bloggers and influencers. Micro-influencers are the new goldmine, and more brands are using micro-influencers to build trust with their customer base, improve engagement, and cost-effectively promote authenticity. The finished reveals were later featured on the company blog where fans could shop the look. I worked with you on a super fun Ginny’s campaign a while back. They could create a tightly-focused Chromo-Influencer campaign. There is a slight female bias, with 38% of female internet users of all ages being Instagram users, compared to 26% of male internet users. They include a case study on their website describing a campaign they created for Nottingham-based DRÂRE Clothing. Looking for an Agency to Run the Best Influencer Campaign? There are roughly two types of influencers–macro and micro. A wide range of bloggers–from fashion, to lifestyle, to parenting–joined the campaign to promote Shutterfly’s personalized gift options. Earning brands attention through content, social media and influencer marketing. @lesleymarie1213 With an impressive engagement rate of 17.21% Lesley is a ‘how to’ beauty guru, known for showcasing a bold color palette. Today, it is used by Warner Music to scout talent. Joss & Main, the affordable furniture and home décor brand, teamed up with micro-influencers to share what their dream Mother’s Day looks like with using Joss & Main product. They provide a range of services including: In keeping with their origins, Urban Nerds Collective has a firm focus on promoting talented youth and amplifying youth culture. Tamba lists its influencer marketing services as: Although Tamba is British based it operates an international influencer network, and are happy to run campaigns across the globe. 64% of marketers prefer to work with micro-influencers (5,000 to 100k followers) compared to 16% choosing to work with celebrities (500k+ followers), according to new research from Activate. To give you a better idea of what brands are using micro-influencers successfully and how you can better leverage them, we’ve curated a list of six brand campaigns below. There is another advantage for British firms working with locally-based influencer agencies in the UK. Give her a shout on Twitter @jsedmond. Get matched to 3 Leading Agencies for Your Next Campaign. So nice to see them on this list of happy brands. Another big plus that I briefly mentioned is that compared to bigger influencers, micro-influencers are cheaper. Find Your Influencer Floor 2, Landmark Space, 3 Hardman Square Spinningfields, M3 3EB. Know of other brands who’ve successfully partnered with micro-influencers? So nice to see you! As a savvy marketer, you know it’s no secret that influencer marketing is a powerful tool to increase metrics like brand awareness, engagement, and over time, purchases. We’ve put together some advice for micro influencers on how to approach brands and get your side hustle booming. How to find micro-influencers for your brand. They believe these to be the top 3% of influencers who achieve four times greater sales than the remaining 97% of influencers. Local fashion gurus, like Charmaine Daudu seen above, were invited to create signature looks with using Coastal product and asked to show fans how to recreate their looks. 6Degrees is a boutique influencer marketing agency based in Copenhagen, Denmark, with satellite offices in London and New York. The Micro-Influencers Power List: 12 People You Should Be Following by Emma Spedding There are now thousands and thousands of fashion influencers on Instagram, and it's no longer just those with millions of followers who are making a significant impact in the industry. They can claim to have collaborated with a wide range of brands including G-Shock, Heineken, BBC, Converse, Puma, Red Bull, Dr Martens and Lynx. It now uses it to identify emerging influencers in virtually every imaginable field. They create strategies across YouTube, Facebook, Instagram, Twitter, Musical.ly and Snapchat. Tots100 is part of a network of influencer communities that have over 15,000 members, including bloggers, Instagrammers and YouTubers covering parenting, food, lifestyle and more. Using key data they narrow down potential influencers to the most relevant. Create content you love and make money along the way! PMYB have developed what they call Chromo-Factors. So, go ahead and do it for the gram whilst securing the bag! Often times, you can see influencers working with them who have less than 10K followers. They built up a #AlizeArmy influencer network of more than 100 artists, creatives, influencers and publishers. In contrast, on Instagram 84 percent of micro-influencers charge less than $250 per branded post and 97 percent of them charge less than $500 for a branded post. Earn a $10 Starbucks Voucher for 5min of your time, 31 Instagram Influencer Marketing Agencies You Should Know in 2021, 38 Leading Influencer Marketing Agencies to Work With In 2021. They include heavyweights such as Apple and KFC amongst their clients. They work with social talent, artists, labels and brands to maximise their social media presence. Setting up campaigns that utilise the services of the Chromo-Influencers, Agree to a price with a brand to make a promotional post, Accept a post that both the influencer and the brand are happy with, Make the post to the influencer’s followers, sit back, and receive payment, Considered to have mostly legitimate followers, Write in a language required by Social Wage’s clients, Proposition creation and media pack development, Creation of apps and engagement campaigns, Utilising niche channels such as Periscope, Snapchat, Vine, and Blippar. If you work with an international agency there is always the risk that their influencers aren’t influential in your target UK market. UK beauty micro-influencer with 21K followers on Instagram and 45K on Youtube, averaging an engagement rate of 5% across both channels. Better Engagement Perhaps in keeping with the young nature of the industry, quite a few of the agencies stress their youth. This gave them the opportunity to further find youth stars and promote their cultural influence. Ifluenz is an Instagram influencer marketing platform which is focused on leveraging the power of micro-influencers. Influencers are seen as the authority in their particular niche due to their deep-knowledge of their topic area. They currently operate campaigns covering, North and South America, Australia, Southern Asia, North Africa, various European countries, as well as their UK home base. They combine content creation, influencer marketing and media planning. They were a team of youth promoting youth activities. Micro-influencers prove that brands need not partner with influencers who have large followings. It grew out of London’s Urban Nerds crew who promoted quality underground parties. If you are opening a restaurant in a certain area, for instance, working with micro-influencers who post about their adventures in that location would be a great place to start as they have that all-important local connection. Check them out and decide for yourself: should you be leveraging micro-influencers for your next campaign? They offer a range of influencer marketing services, including influencer identification, relationship management, campaign management, campaign measurement, and campaign reporting. Home Depot, the home improvement brand offering tools, construction products and services, challenged a group of micro-influencers to use a variety of patio furniture and outdoor accessories in remodeling their patio in a way that’s unique to them. Urban Nerds devised and delivered the influencer engagement and content marketing strategy for the UK. While there’s no hard and fast rule to which type of influencer is best, the more fans you can get your message in front of, the better, right? Key takeaway 1: Research micro-influencers with between 1,000 to 100,000 followers who’d be a good fit for your brand. In addition, fans could enter to win a contest where winners were outfitted with kitchen appliances of their own. Their clients include well-known brands such as Malibu, Formula E, KFC, British Airways, Asics and Adidas. They worked with influencers in a campaign that included product seeding, user-generated content, branded content and live music activations. Choose a suitable brand . It should be no surprise that influencer agencies have sprung up to help these people earn extra income and find products that their target audiences will love. There are a surprisingly large number of influencer agencies in the UK. How We Work with Micro Influencers . 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